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Category Management Fundamentals

Content

The content guidelines are the uniform standards of ECR category management. The interactive virtual training covers the 8-steps CM process through methodology sessions, group exercises, and real-life case studies with a mix of synchronous and asynchronous learning methods. Comprehensive features such as chat, video, virtual group-rooms, and surveys enable active participation and support the learning process. 

07. - 08.10.2025 Online-Training

2 days

1,495

  • Introduction to efficient consumer response and category management
  • Structured overview of the content and work methodology of the 8-steps of the standard ECR process
  • Shopper needs and expectations
  • Category potentials and opportunities to leverage these
  • Real-life case studies
  • Group exercises based on case studies
  • Optimization of the tactics assortment and placement
  • Successful implementation at the point-of-sale and continuous improvement of the category performance
  • Real-life case studies
  • Group excercises based on case studies

Your Trainer

Foto Alexandra Borowski

Alexandra Borowski
alexandra.borowski@gs1.de

Alexandra Borowski, Senior Manager Shopper Experience, GS1 Germany GmbH